Grammarly was launched in 2009 with no user base, but the platform gained 150,000 users in just a year.
Since then, Grammarly’s growth trajectory has been upward. As of 2024, Grammarly has over 30 million daily active users worldwide.
In this article, I have included the voguish statistics related to Grammarly’s active users, user demographics, usage, market share, customers, finances, student usage, downloads, traffic, employees, and much more as of 2024.
Grammarly Statistics 2024: Top picks
- In March 2024, Grammarly had 30 million daily active users.
- In 2023, Grammarly earned $178.9 million worth of revenue.
- Till 2024, Grammarly has raised $400 million in funds.
- The Grammarly browser extension has 10 million downloads.
- 99% of students surveyed stated that Grammarly helped increase their grades.
- 96% of Fortune 500 employees use Grammarly.
- 76.18 million people visited grammarly.com in March 2024.
Grammarly Overview
| Launch year | 2009 |
| Head Quarters | San Francisco, California, USA |
| Founders | Max Lytvyn, Alex Shevchenko, and Dmytro Lider |
| Daily Active Users in 2024 | More than 30 million |
| Grammarly Revenue in 2024 | $178.9 million |
| Total Funding | $400 million |
| Valuation | $13.2 billion |
| Traffic in March 2024 | 76.2 million |
Grammarly Daily Active Users
Grammarly has 30 million daily active users in March 2024.
In 2015, the Grammarly App had only 1 million users. However, after the launch of the Grammarly Browser extension in the same year, the user base expanded by a whopping 5 million in 2016.
Another significant jump occurred in 2018 when the user base was 15 million, which became around 20 million in one year.
Similarly, the user base grew by 10 million the following year, crossing the 30 million threshold for the first time in 2020.
Since 2020, the number of Grammarly users has remained stable.
The following table shows how the user base of Grammarly has grown over the years.
| Year | User |
| 2023 | 30 million + daily active |
| 2022 | 30 million + daily active |
| 2021 | 30 million + daily active |
| 2020 | 30 million daily active |
| 2019 | 20 million daily active |
| 2018 | 15 million daily active |
| 2017 | 6.9 million daily active |
| 2016 | 6 million daily active |
| 2015 | 1 million daily active |
Source: Businesswire, Grammarly Blog, VentureBeat, Grammarly
Grammarly User Demographics
Grammarly’s user base has transcended continents. Here are the Grammarly user demographic statistics by age, gender, and language.
Grammarly Users By Age
In March 2024, 30.31% of Grammarly users belonged to the 25 to 34 age group.
This age group has dominated the platform.
In March 2024, more than 55% of Grammarly users were between 18 and 34 years old, and people aged 35 to 54 make up 32.42% of the Grammarly user base.
Only 4.77% of Grammarly users are above the age of 65.
The following table shows Grammarly users belonging to a particular age group.
| Age Group | Percentage of Grammarly Users |
| 18-24 | 24.98% |
| 25-34 | 30.21% |
| 35-44 | 19.32% |
| 45-54 | 13.1% |
| 55-64 | 7.62% |
| 65+ | 4.77% |
Source: Similarweb
Users By Gender
In March 2024, 55.75% of Grammarly users were female, whereas 44.25% were male.
In 2022, the gender distribution of Grammarly users was 51.46% female and 48.54% male.
This means that between 2022 and 2024, the female Grammarly user ratio increased by 4.29, while the male user percentage decreased by 4.29.
Source: Similarweb
Users By Language
68% of Grammarly users are native English speakers, while 32% are non-native English speakers.
There are significantly more native English speakers users on Grammarly than non-native speakers.
This suggests that people whose first language is English use Grammarly more than those for whom English is not the mother tongue.
The table below shows the percentage distribution of users based on their first language.
| Type of English Speakers | Percentage of Grammarly Users |
| Native English speakers | 68% |
| Non-native English speakers | 32% |
Source: Grammarly
Grammarly Usage
96% of Fortune 500 employees use Grammarly, which has saved more than $5000 per employee annually. This savings is equivalent to an average of 19 work days.
Along with that, Grammarly has also been helping 70,000 teams work faster and wiser.
Source: Grammarly, Grammarly Blog
Grammarly Usage By Country
The USA has 46.08% of global Grammarly users, the highest number of users as of 2024.
The United Kingdom stands second, with every 5 out of 100 users belonging to it.
Canada, the Philippines, and India are other countries with higher Grammarly users.
The following table shows the percentage of Grammarly users according to the country in 2024.
| Country | Percentage of Grammarly Users |
| United States of America | 46.08% |
| United Kingdom | 5.51% |
| Canada | 5.48% |
| Philippines | 5.24% |
| India | 5.22% |
| Others | 32.47% |
Source: Similarweb
Grammarly Market Share
According to 6sense, Grammarly’s estimated market share is 0.53% in the content-marketing-tool market.
Grammarly only has a market share of 0.1% in the office productivity category.
Companies And Industries Using Grammarly
Grammarly has a broad consumer base. Here are important statistics about companies and industries that use Grammarly.
Top Industries Using Grammarly
According to Enlyft, among 241 companies surveyed that use Grammarly, 13.69% belong to the Marketing and Advertising industry.
Similarly, 12.03% of Customers are from IT and Services, and 9.95% are from Computer Software.
Almost 9.95% of Grammarly customers belong to the Higher education industry, while 9.54% are from the Internet sector.
The following table shows the distribution of Grammarly’s surveyed customers according to industry.
| Industry | Grammarly Customers |
| Marketing and Advertising | 33 |
| Information Technology and Services | 29 |
| Computer Software | 24 |
| Higher Education | 24 |
| Internet | 23 |
| Human Resources | 8 |
| Publishing | 7 |
| Professional Training & Coaching | 6 |
| Writing and Editing | 6 |
| Financial Services | 6 |
| Others | 75 |
Source: Enlyft
Grammarly Using Companies
46.17% of Grammarly customers are small enterprises with less than 50 employees.
Similarly, 33% of Grammarly customers are medium-sized companies (51-1000 employees), and 20.76 % are large corporations with over 1000 employees.
The following table shows the distribution of Grammarly consumers based on company size(Employees).
| Number of employees | Grammarly Customer Companies |
| 1-10 | 39 |
| 11-50 | 70 |
| 51-200 | 40 |
| 201-500 | 20 |
| 501-1000 | 18 |
| 1001-5000 | 22 |
| 5001-10000 | 10 |
| ＞10000 | 17 |
Prominent Grammarly customers are:
| Company | Website | Country | Revenue | Company size |
| University of California, Berkeley | berkeley.edu | US | 1000 million+ | 10000+ |
| Blackfriars Insurance Brokers Ltd | blackfriarsgroup.com | UK | 1000 million+ | 10000+ |
| google.com | USA | 1000 million+ | 10000+ | |
| University of Arizona | arizona.edu | USA | 1000 million+ | 10000+ |
| Upwork | upwork.com | USA | 200 million – 1000 million | 500-1000 |
Source: Enlyft
Grammarly Revenue Statistics
Grammarly hit a $178.9 million revenue target in 2023.
In 2022, Grammarly earned revenue worth $90 million. This displays that Grammarly experienced 98.77% year-on-year revenue growth in 2023.
This is a massive jump in revenue compared to a 1.44% revenue increase between 2021 and 2022. In 2021, Grammarly secured $88.72 million in revenue.
The following table shows how Grammarly’s revenue has grown over the years.
| Year | Grammarly Revenue |
| 2023 | $178.9 million |
| 2022 | $90 million |
| 2021 | $88.7 million |
| 2019 | $43.5 million |
Source: Getlatka
Grammarly Funding
Grammarly has raised $400 million to date.
The platform has acquired funds in over three rounds. Their latest funding of $200 million was raised on November 17, 2021, from a Private Equity Round.
On October 10, 2019, Grammarly secured $90 million in a venture round, and General Catalyst was the lead investor.
This was the second time General Catalyst had invested in Grammarly. They did so on the May 8, 2017, Venture Round, when they invested $110 million.
Here’s the table displaying Grammarly funding over the years.
| Date | Funding Round | Fund Raised | Lead Investors |
| Nov 17, 2021 | Private Equity Round | $200 million | Baillie Gifford and BlackRock |
| Oct 10, 2019 | Venture Round | $90 million | General Catalyst |
| May 8, 2017 | Venture Round | $110 million | General Catalyst |
There are eight investors in Grammarly, which include three lead investors. Of these, Baillie Gifford and BlackRock are the most recent additions to the list.
| Investor Name | Lead Investors | Funding Round |
| Baillie Gifford | ✔️ | Private Equity Round |
| BlackRock | ✔️ | Private Equity Round |
| General Catalyst | ✔️ | Venture Round |
| IVP | ❌ | Venture Round |
| Sozo Ventures | ❌ | Venture Round |
| SignalFire | ❌ | Venture Round |
| Spark Capital | ❌ | Venture Round |
| Breyer Capital | ❌ | Venture Round |
Source: Getlatka, Crunchbase.
Grammarly Investments
On Feb 11, 2020, Grammarly invested $10 million in a Seed Round in Docugami.
This is the only company Grammarly has invested in.
Docugami is a document engineering startup that converts piles of documents accumulated over the years into valuable data. It scans all the information in a document and generates usable data points based on that.
Source: Crunchbase, Docugami
Grammarly Valuation
According to TechCrunch, Grammarly’s post-money valuation was $13.2 billion as of November 17, 2021.
Grammarly reached this valuation after receiving $200 million in funding from new investors Baillie Gifford and BlackRock in the third Funding Round of 2021.
Source: TechCrunch
Grammarly For Students
In a Grammarly survey study, 99% of students stated that Grammarly assisted in elevating the quality of their writing and writing grades.
The same study also indicated that over 84% of student respondents report that Grammarly has improved their grades in general.
About 7 in 10 Grammarly users surveyed said the platform has increased confidence in their writing capabilities.
72% of survey respondents who use Grammarly weekly or daily said that Grammarly has notably saved their time.
In addition to that, more than 1000 colleges and universities rely on Grammarly for their work.
Source: Grammarly
Grammarly For Students Usage By Degrees
According to a survey by Grammarly, 79% of the student respondents attended a domestic college or university, whereas 21% of the respondents were international students.
Out of the surveyed students, 43% of respondents were pursuing a bachelor’s degree, whereas 32% were enrolled in a master’s degree program.
Only 9% of Grammarly users in the survey were pursuing a Doctoral degree.
The following table shows Grammarly for Students user distribution according to the academic degrees.
| Degree | Percentage Of People |
| Bachelor’s Degree | 43% |
| Masters Degree | 32% |
| Doctoral | 16% |
| Other Professional Degree | 9% |
Source: Grammarly
Grammarly For Students’ Usage by Subjects
Grammarly survey states that 31% of the students use Grammarly for writing courses.
About 2 in 10 business students use Grammarly, and 21% of students pursuing English and literature courses use the Grammarly tool.
Of all students pursuing Education and Psychology, 17% and 13% use Grammarly, respectively.
The percentage of Grammarly users is the lowest in Communication, History, and Sociology, with only 11% each.
The following table shows the percentage of Grammarly users from different courses.
| Course Name | Grammarly Users |
| English and Literature | 21% |
| Business | 20% |
| Education | 17% |
| Psychology | 13% |
| Communication | 11% |
| History | 11% |
| Sociology | 11% |
Source: Grammarly
Grammarly Downloads
The Grammarly browser extension has been downloaded over 10 million times on Google Chrome alone.
At the same time, Grammarly’s Android app has more than 5 million downloads.
In addition to the above achievements, over one million users have used the Grammarly app for iOS.
Source: Product Habits
Grammarly Traffic Statistics
In March 2024, total visits to grammarly.com were 76.18 million.
Similarly, in Feb 2024, 62.39 million people visited the site. This shows that grammarly.com’s traffic increased by 22.10% in March compared to February.
In March 2024, the average duration of a visit to the Grammarly site was 00:02:10, and the bounce rate was 37.24%.
Here’s the Grammarly site traffic for the past six months.
| Month | Traffic |
| October 2023 | 70.80 million |
| November 2023 | 64.98 million |
| December 2023 | 56.61 million |
| January 2024 | 62.32 million |
| February 2024 | 62.39 million |
| March 2024 | 76.18 million |
Source: Similarweb
How Many Employees Does Grammarly Have?
As of 2024, Grammarly has a total of 1427 employees globally.
In 2023, 1386 employees worked at Grammarly, which increased by 2.95% from the year 2023 to 2024.
The number of employees reached 1109 in 2022 from 825 in the previous year, displaying an increase of 34.42%.
This drastic increase is in stark contrast to the reduction in the number of employees from 2019 to 2021.
The table below encompasses the number of employees in the past years.
| Year | Number of employees |
| 2024 | 1427 |
| 2023 | 1386 |
| 2022 | 1109 |
| 2021 | 825 |
| 2019 | 968 |
Source: Getlatka
Grammarly History Timeline
Here is a summary of Grammarly’s life story.
| Year | Events |
| 2023 | Generative AI assistance was introduced. |
| 2022 | Grammarly introduced a citation generator and tone rewrite suggestions. |
| 2021 | Grammarly for Windows and Mac and Tone Detector for mobile were launched. |
| 2020 | The Grammarly app was introduced on iPad. |
| 2019 | Grammarly tone detector was introduced, allowing users to optimize their articles for the intended audience. |
| 2018 | Grammarly Business was launched along with Grammarly integration for Google Docs. |
| 2017 | A mobile keyboard feature was added. |
| 2016 | Grammarly was featured in Lifehacker and PC World and started getting recognition. The Grammarly desktop app was launched. |
| 2015 | Grammarly freemium model and Browser extension were released. |
| 2012 | Grammarly was the finalist at the Crunchies award. |
| 2011 | Grammarly was added to the Inc.500 list. |
| 2010 | Grammarly Editor was released. |
| 2009 | Alex Shevchenko, Max Lytvyn, and Dmytro Lider launched Grammarly. |
Source: Grammarly
Conclusion: Grammarly Has 30 Million Daily Active Users.
Grammarly had just 150,000 registered users in 2010. However, as of 2024, It has 30 million daily active users. This shows that in just 15 years, the Grammarly user base increased by 19,9005%.
Similarly, in the last five years, Grammarly’s revenue has grown from $43.5 million in 2019 to $178.9 million in 2023. This accounts for the 311.26% increase in revenue in just five years.
Looking at this trajectory, it is very likely that Grammarly will continue to perform well.
